As define is wikipesia, corporate blog is published and used by an organization to ahieve their organization goal and objective. There are two major type of corporate blog which is internal blog and external blog.
Basically, internal blog is accessed through intranet and allowed employees to participate in discussion, sometimes it is also used for meeting purpose.
External blog is a publicity weblog where allow outsider and employee to share their opinion. Usually, it is used to introduce new products or services of company or explain company policy. Public may give reaction or critic on the particular policy so that company can imrprove themselves through external party idea and comment. Some of the organization will review the comment given by public before publish, but somehow, there are some will allow comment directly post up without review by company.
How a Corporate Blog helps company in marketing communication ?
i) Customer relationship
Nowadays, there is a phrase as 'customers will always be right'. Blog are the fastest way to get customer feedback. Between, customer may provide some tips for improvement. This can help company to maintain relationship between customer and organization. Recently, there many browser support RSS technology which enables readers to read latest post and update subscriber just in time.
ii) Test ideas or products
Before a company wanted to launch new products or policies, they can post up to blog. Most of the people will comment on it, this helps company to measure the value. If majority agree or express positive comment, they may gain higher revenue. If most of the comment is negative, company can reconsider whether new products should be lauched or should implement new policy. This can helps company to reduce risk of suffering loss because of new products or policies are not supported by customers.
iii) Advertising for company
Corporate blogging can be advertisement of company because customer will seek there again and again. This will be the advertisement of the company indirectly. When customer think that they can obtain many information from the company blog, they will introduce to the others. So the brand and the name of the company will be known by public. Blogging can consider as the cheapest method to advertise their company.
If a company decide to create company blog, the most well-known free blog publishing system is 'blogger'and it is free of charge. There are some others blog publishing system such as 'wordpress', but the issue of using free blog service is we don't know how long it will be free, and what will happen if they shut down the data? These are few issues that have to be considered if company are using free blog service.
According to a research, there are 15 companies that are really get into corporate blogging:
3. 37signals
4. Adobe
5. BBC
8. Freshbooks
10. Seagate
11. General Motors
12. Quicken Loans
13. FiveRuns
14. Accenture
There is another author, Marshall Kirkpatrick also found some company that do good in corporate blog, please refer to
References:
i) Catone, J.15 Companies That Really Get Corporate Blogging, 7 July 2009, from http://www.sitepoint.com/blogs/2008/08/08/15-companies-that-really-get-corporate-blogging/
ii) Corporate blog. 7 July 2009, from http://en.wikipedia.org/wiki/Corporate_blog
iii) Kirkpatrick, M.Nine Company Blogs That Are Fun For Anyone to Read, from http://www.readwriteweb.com/archives/good_company_blogs.php
iv) Your Guide to Corporate Blogging. 7 July 2009, from http://www.corporateblogging.info/
2 comments:
Nice wor...
thank you for ur praise^^
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